2014 Annual recruitment style and materials for Utah Valley University.
In 2014, as in years past our department was in charge of creating a whole new look and feel and all the design of new recruitment marketing materials for the year. We settled on some great photography styles and I came up with the rest. I focused on using the grid and layout to have a constant hierarchy of information, so the viewer/reader could easily navigate the materials and decide how deep they wanted to get into the text. Over eight brochures/books were created along with many other materials. These images represent the first piece which i designed myself and then I oversaw and assisted on the rest.