This package and it's contents were created as promotional mailer for a small clothing company I run in my free time called ParadeMaker.
For my final project in school, we were given the chance to choose our own project. I used the opportunity to focus on expanding my brand's identity. The project consisted of a large amount of time researching my competition and the message/attitude I wanted my own brand to portray.
ParadeMaker and it's designs have always been about getting people's attention in humorous or shocking manner so, for the branding of this kit I used images that went right along with that idea. Before the receiver of the box even opened it they would be excited. Then upon opening it they would find all the samples and goodies along with a personal letter addressed to them.