Club Sandals was created in an effort to give Sandals concierge level rooms and accommodations an identity of their own. Guest who upgrade to Club Sandals will receive perks that are not available to all guests.
From the beginning I worked with our team in developing a direction for the branding of Club Sandals, and before any of the assets were created I helped build a style guide that was then applied to all future branding and projects. For example, I created the main brochure for the program using all the typefaces and colors which had been previously chosen.
Additionally we created a secondary style to brand a butler level program.